Buying gold is often the first step for those looking to diversify, protect wealth, or build long-term security through physical assets. It may seem like a complex process, but with the right guidance, it becomes a manageable and rewarding experience. You can buy gold directly from a trusted source with full transparency and support.

This guide explains your options and key considerations so you can invest with clarity and confidence.

Why do new investors choose to buy gold?

New investors typically turn to gold because they want a tangible store of value. It’s not tied to corporate performance or central bank policy, and it has a long-standing reputation for reliability.

Gold offers a buffer during volatile times. It’s often used to hedge against inflation, add stability to a portfolio, and hold wealth independently. Many buyers also value direct ownership and security of holding a physical asset instead of just figures on a screen.

Some investors choose to buy gold in stages, building a balanced position over time.

Should you wait to buy gold or start now?

There’s rarely a perfect time to enter the market. What many investors choose instead is to build their gold position gradually over time. This approach reduces pressure and helps you become familiar with how the market moves. It’s about thinking long term, not reacting to short-term changes.

That’s why many first-time investors buy gold steadily, treating it as a long-term savings plan rather than a one-time trade.

Gold bars vs coins: Which is right for you?

Your goals will shape the right format for you. Bars tend to be favoured for their cost-efficiency and simplicity, while coins offer flexibility and potential tax advantages.

Gold bars come in a wide range of weights from 1g to 1kg and are priced competitively. Cast bars offer a more traditional finish, while minted bars are refined and polished. They suit buyers focused on long-term storage and value per gram.

Gold coins, such as Britannia’s and Sovereigns, are often chosen for their tax benefits. In the UK, these legal tender coins are exempt from Capital Gains Tax. Their smaller size also makes them easier to trade or gift, and many investors appreciate their historical and aesthetic appeal.

Should you mix bars and coins in your investment strategy?

Yes, and it’s quite common. Combining both allows you to balance value with flexibility. Bars offer volume and efficiency; coins provide liquidity and accessibility. A mix gives you more options when it comes to storage, selling, or passing on wealth.

For many investors, the goal is simple: buy gold that suits your lifestyle and strategy.

Why do gold investors choose Baird Mint?

Baird Mint has over five decades of experience in precious metals. We're known for our independence, precision, and consistent quality.

We refine, mint, and manufacture everything in-house at our high-security site in East London. That means you get full traceability and direct access to British-refined gold. Investors appreciate our focus on service, secure storage, and flexible investment options. For those seeking bespoke solutions, our toolmaking and engineering capabilities are available in-house.

How do you match your gold investment to your goals?

Before buying, think carefully about your priorities. Are you seeking long-term security? Are you interested in tax efficiency? Do you need the option to sell easily? Your answers will help guide your choice between bars, coins, or a mix of both.

Gold bars are typically better suited to investors focused on value and simplicity, while coins offer flexibility, especially when it comes to selling or gifting. For many, combining both delivers balance and control.

At Baird Mint, we support investors at all stages. Our team helps match your investment goals with products that work for your budget, timeline, and risk appetite. Do you want security over the long term? Are you trying to reduce tax exposure? Do you value the ability to trade easily?

Once your aims are clear, it’s easier to choose between bars, coins, or a combination. At Baird Mint, our team can help match your strategy to the right format.

Can gold be used in a pension?

Yes. Gold can be included in Self-Invested Personal Pensions (SIPPs) and Small Self-Administered Schemes (SSAS). This means you can hold physical gold in a pension wrapper and still benefit from tax relief. It’s a popular option for those who want to diversify their retirement planning with a physical asset.

We’re an approved supplier of pension-grade gold and can guide you through the setup process. Learn more about gold and pensions.

What is unallocated gold?

Unallocated gold allows you to gain exposure to the gold market without taking delivery of specific bars. Instead, your holding forms part of a larger, pooled account. The gold is fully backed and securely stored but not assigned to a specific bar or coin in your name.

This approach often appeals to investors who want lower premiums, faster liquidity, and fewer logistics. Explore unallocated metal options.

What are the best options for storing your gold?

Storage is a key decision. Some prefer the control of home storage; others value the simplicity and security of a professional vault.

If storing at home, you’ll need a high-quality safe, full insurance cover, and discretion. For secure storage, Baird Mint offers vaulted facilities in East London with insurance, full account tracking, and the ability to sell directly from storage.

How do you sell your gold when the time is right?

Selling your gold is straightforward, especially if it’s held in our vault. We offer live buyback quotes and handle the transaction on your behalf. Many of our clients appreciate how easy it is to adjust their holdings when needed.

That’s another reason why so many choose to buy gold through Baird Mint — It’s flexible, supported, and secure from start to finish.

Do you pay tax when buying gold?

Gold has several tax advantages. Investment-grade gold is exempt from VAT in the UK. Additionally, coins like Britannia’s and Sovereigns are legal tender and therefore CGT-free. These features make gold an efficient addition to your portfolio.

How to buy gold from Baird Mint

The process is designed to be simple:

Step 1: Open an account

Register at bairdmint.com. Once verified, you’ll get access to our full catalogue and live pricing.

Step 2: Browse and select

Choose from a range of bars and coins, each with clear specs, pricing, and availability.

Step 3: Checkout and choose delivery

You can opt for fully insured home delivery or secure vault storage with us.

Step 4: Receive confirmation

You’ll get full tracking information. If using storage, your holdings will appear in your online account.

Why Baird Mint is the trusted choice for buying gold

Investing in gold should feel straightforward and secure. At Baird Mint, we offer direct access to British-refined gold, with flexible formats, transparent pricing, and expert support. If you're ready to buy gold, the process is designed to give you clarity, confidence, and control.

Open your account and begin with confidence.